In a context of almost global digitalization, companies are constantly looking for effective communication channels to reach their customers.
SMS, and more specifically transactional SMS, with its ability to directly and personally engage customers, has become a preferred choice for many companies.
In fact, according toAF2M, in 2022, transactional SMS (sending access codes, notifications, payment validation, delivery, etc.) accounted for 61.4% of the overall volume of SMS sent in France, i.e. 7.870 billion messages. Particularly relevant to the retail sector, it can be easily integrated into any omnichannel strategy. Discover the potential of transactional SMS and how to integrate it effectively into your communication strategy.
What is transactional SMS?
The transactional SMS is a means of communication that enables companies to send specific, targeted information to their customers (following an action such as a transaction) or prospects. It stands out in particular for its ability to reach the customer directly and in real time. The Transactional SMS makes communication much more efficient, and can be used to send a variety of messages such as purchase notifications, shipping confirmations, delivery alerts or appointment confirmations.
This tool is designed for any company wishing to strengthen its communication with customers, and is particularly useful in the following sectors retail sector. Easily integrated into a omnichannel strategystrategy transactional SMS offers a smoother, more consistent customer experience across all contact points.
Good to know M-Target, an operator and supplier of cutting-edge telecom solutions, puts its know-how to work for a wide range of sectors (retail, catering, tourism, etc.). SMS and its use transactional are among our flagship products.
What is omnichannel?
L’omnicanality is to offer a consistent, seamless user experience across all communication and sales channels, whether online or offline. It puts the customer at the center of its strategy, and seeks to offer a harmonious, personalized experience, whatever the channel used.
Visit omnichannel strategy strategy is built around a number of key channels, seamlessly integrated to deliver a unified customer experience, such as :
- Physical stores where customers get advice and buy their products.
- Website and mobile application Check product availability online.
- Social networking Social networks: customers can follow the brand on Facebook, Tiktok, Instagram and Twitter to keep up with the latest news, events and trends.
- Customer service Available by phone or email, this service is available before, during and after a purchase.
- Cell phones: in particular with transactional SMS to ensure, for example, that an order is confirmed following an online or in-store purchase.
What are the uses of transactional SMS?
Completely flexible transactional SMS can be used in the following ways:
- Payment confirmations, orders or transaction notifications This is the most common use of transactional SMS. Les entreprises envoient ces messages textes afin de confirmer une transaction, qu’il s’agisse d’un achat en ligne, d’un retrait en magasin ou bien d’une rĂ©servation. Ces notifications rassurent les clients.
- Parcel delivery Once an order has been shipped, companies can send transactional transactional SMS to keep customers informed of delivery status. This includes carrier information, tracking number, and estimated delivery date and time.
- Appointment reminders.
- Reservations of all kinds.
- Order creation.
- Emergency alerts sent notably by the Government.
- Visit verification codes to secure your purchases. We also talk about OTP / multi-factor authentication to validate a customer’s identity.
Transactional SMS at the heart of your omnichannel strategy
Operational benefits of transactional SMS
- Easy integration into your actions with SMS is easy to integrate into existing infrastructures.
- Safety and compliance SMS transactional SMS comply with current regulations and ensure user safety.
- Fluidity and performance This SMS dedicated to transactions optimizes internal company processes, and improves overall performance.
- Real-time data : enables customers to receive accurate information live.
- With M-Target, you can connect our API solution directly to your IT ecosystem.
Advantages when communicating with customers or prospects
- Speed and efficiency the transactional SMS is received instantly, enabling effective communication that is perfectly integrated into the omnichannel strategy.
- High deliverability rate This is the communication channel with the highest deliverability rate (95%), ensuring that messages conveyed by brands will reach their recipients.
- Process automation the transactional SMS is automated, saving time for customer service.
- Real-time tracking Real-time tracking: track SMS reception and interaction in real time.
These numerous advantages confirm that integrating transactional SMS into your omnichannel strategy is an asset. Its use translates into improved customer satisfaction and growing loyalty.
Use cases for transactional SMS in retail
The retail sector in particular has seized on the arrival of transactional SMS as an opportunity. Whether you’re selling clothes or groceries, you can create a stronger customer relationship by sending the following information:
- Payment confirmation,
- Order confirmation,
- Shipping confirmation,
- Delivery confirmation,
- Order retrieval confirmation, etc.
Linked to various management tools, SMS enables you to manage stocks and automatically streamline deliveries, freeing sales staff and logistics departments from a host of time-consuming tasks.
Good to know The restaurant, tourism and healthcare sectors also use transactional SMS.
Transactional SMS as part of your omnichannel strategy
As with e-mail, a transactional SMS can only be sent to recipients in your database. The recipient of the message is therefore already a customer, and the prospecting only concerns products similar to those already supplied.
In a competitive environment transactional SMS fits perfectly into the omnichannel strategy for brands. Aimed at strengthening customer relations, it stands out for its ability to offer real-time, personalized communication. It is also a key component of the retail sector, where the omnichannel is a must. Want to join the Transactional SMS to your transactions and customer communications? MTarget can help you set up the Transactional SMS as part of your omnichannel strategy.
Why choose M-Target?
With over 13 years’ experience and multi-sector expertise, we remain the ideal partner to support brands in the implementation of mobile messaging solutions.
