Strategic planning of your SMS campaigns
The festive season leaves no room for improvisation: every message must be carefully thought out to capture attention and inspire your customers to take action. Here’s how to organize your SMS campaigns for maximum impact.
Talk to each of your customers as if they were unique
Not all your customers are looking for the same thing. By segmenting your audience according to criteria such as geographic location, demographic profile and interests, you can send ultra-targeted, high-impact messages.
But the festive season isn’t just a time to build loyalty among your existing customers. It’s also the perfect time to expand your audience and reach new customers. For this, we offer the possibility of renting databases RGPD-compliant databases, carefully segmented according to your needs: location, age range, interests or purchasing behavior.
This allows you to distribute your promotions directly to qualified prospects, ready to do their Christmas shopping or take advantage of New Year’s offers.
By combining the power of a targeted SMS with the richness of an adapted database, you maximize your chances of converting these new contacts into loyal customers… and boost your sales during this key period.
Be there at the right time
In the holiday season, timing is everything: an offer sent at the wrong time risks going unnoticed. To maximize the impact of your SMS campaigns, plan your mailings carefully throughout December.
- From early December: launch your first campaigns to highlight your offers. This period is ideal for capturing the attention of buyers who plan their purchases in advance;
- In mid-December, set your sights on latecomers: in the run-up to Christmas, intensify your mailings with messages that target last-minute shoppers. Play up the sense of urgency, and highlight fast delivery or click & collect options;
- The last days before Christmas: focus on your physical stores to capture latecomers who prefer to buy in-store.
- Between Christmas and New Year: propose special offers for Christmas Eve or post-Christmas shopping, such as gift cards or festive products.
- After the New Year: take advantage of this period to thank your customers and build loyalty with promotions to get the year off to a good start.
By adjusting your campaigns to each December stage, you maximize your presence and reach your customers when they’re most inclined to buy.
Keep it short but punchy!
During the holiday season, your customers don’t have time to read books. Between shopping, preparations and the hunt for gifts, every second counts. That’s where SMS marketing comes into its own: 160 characters are enough to captivate, inform and incite to action.
Your objective? Get straight to the point. Use simple, impactful, no-frills phrases. No frills, just the essentials to trigger an immediate reaction. A successful SMS should make people want to act in the first few seconds, with a clear message and information that’s easy to remember.
💡 A word of advice: place the most important information right at the start of the message. Your customers need to understand at a glance why they need to take action.
And remember: in just a few words, a text message can create the wow effect. An irresistible offer? A limited-time promotion? Let them feel the urgency and magic of the holidays.
With 160 well-thought-out characters, you have in your hands a formidable tool for making an impression and boosting your sales.
Respect the rules for impeccable campaigns
The magic of the holidays also means complying with regulations to preserve your customers’ trust and protect your brand image. A well-sent SMS is a compliant SMS! Here are the rules to keep in mind to avoid missteps:
- Obtain the explicit consent of your recipients before any mailing. No room for dubiously retrieved lists: make sure your contacts have given their consent, in compliance with the RGPD.
- Include a clear and accessible unsubscribe option, such as a simple “STOP SMS” to be sent to unsubscribe. Transparency and privacy are key to building loyalty.
And above all, don’t forget the authorized sending times for commercial communications. In France, you can only send SMS messages between 8 a.m. and 8 p.m. Sundays and public holidays? Not allowed! An SMS sent at the wrong time could damage your customer relations.
💡 Tip: schedule your mailings for the beginning or end of the day, when your customers are most available to check their messages.
A well-planned, compliant campaign is your guarantee of success! Segment your audience, choose the right time and respect the rules to turn your SMS messages into genuine marketing gifts. Not only will you boost your sales, but you’ll also reinforce your brand image, combining effectiveness with respect for consumers.
Transform your campaigns with enriched SMS
Visit enriched SMS are revolutionizing the way you communicate with your customers. These seemingly simple messages incorporate clickable links that redirect your recipients to a 100% personalized web page or landing page. This format combines the simplicity and speed of traditional SMS with richer, more interactive content, perfectly suited to the festive season.
During the holiday season, capturing your customers’ attention requires powerful tools. Enriched SMS allows you to :
- An engaging user experience: offer visual content, exclusive offers or videos directly accessible at the click of a button;
- Advanced personalization: adapt your landing pages to the needs of your segments (gift ideas, flash sales, thank-yous);
- Precise engagement measurement: analyze clicks on your links to adjust your campaigns in real time.
💡 By combining the immediacy of SMS with the richness of a personalized landing page, you maximize your chances of converting prospects into customers.
Examples of SMS alert messages
Here are some ideas for messages adapted to different situations to make the most of your SMS campaigns during this period:
Christmas promotions
“ Merry Christmas! 20% off our entire collection until December 25th. Treat yourself: [lien] STOP 36180 “
This type of message plays on the urgency and magic of Christmas to encourage your customers to act quickly.
New Year’s greetings
” Our team wishes you an excellent New Year, full of happiness, success and joy. Thank you for your loyalty! STOP 36180 “
This warm, non-commercial message strengthens the relationship with your customers and leaves them with a positive impression.
Last chance for latecomers
“Still a few hours left for your Christmas gifts! Guaranteed delivery before December 24 with an extra 15% off. Order now: [lien] STOP 36180 ”
Play on the sense of urgency to capture the undecided or those who haven’t yet finalized their purchases.
The RCS: an SMS... only better!
And after the holidays? Continue with our communication solutions!
The holiday season is the perfect time to make an impression, but it doesn’t have to stop there. Whether it’s for your Christmas campaigns, New Year promotions or year-round communications, we have the solutions you need to maximize the impact of your messages.
With our rich SMS and RCS tools, you’re in the best hands to create interactive, effective and unforgettable campaigns.
Request a demo to find out how to integrate our solutions into your marketing strategy. Or contact our experts today to turn your campaigns into real sales successes!
