Bulk SMS : Bulk SMS are SMS messages sent en masse to a large number of recipients simultaneously. It’s an effective way of sending notifications, promotions, reminders or updates to a large audience quickly and cost-effectively. Companies often use aggregator services to send Bulk SMS in large quantities.

SMS campaign : An SMS campaign is a marketing or communication operation involving the targeted, coordinated sending of SMS messages to a specific group of recipients. SMS campaigns can be used to promote products, inform about special offers, provide reminders or interact with customers in a personalized way.

Characters (number of) : In the context of mobile messaging, characters refer to the symbols, letters, numbers and spaces used to compose an SMS message. Most SMS messages are limited in number of characters (160 standard) for reasons of compatibility and cost.

CRM : CRM stands for customer relationship management. In mobile messaging, a CRM can refer to software or a platform that enables companies to manage interactions with their customers via SMS, e-mail, calls or other communication channels. CRMs can also integrate features to track customer interactions and data in order to provide personalized service and improve customer relations.

Delivery report (DLR): The Delivery Report is a notification generated by the mobile messaging network to indicate whether an SMS message has been successfully delivered to the final recipient. It enables the sender to check whether the message has been received by the recipient, or whether it has failed, which can be useful for tracking the status of sent messages.

Direct Carrier Billing (DCB): Direct Carrier Billing is a payment method that allows users to pay for digital goods and services directly via their cell phone bill. Instead of using a credit card or other traditional means of payment, the amount is added to the user’s monthly bill or deducted from their prepaid credit. This method is often used for purchases of mobile applications, digital content, games and more.

Fake DLR : Fake DLR is short for “Fake Delivery Report”. In the context of mobile messaging, this is a malicious practice where a fraudulent sender sends out false delivery notifications (DLRs) to fool the message recipient into believing that the message has been successfully delivered, when in fact it has not been delivered at all. This technique can be used in spam or phishing campaigns.

Full Service: Full Service is a type of service offered by MTarget. When you opt for Full Service, we take care of every stage of the mobile messaging process, from campaign design, database management and message delivery, to results tracking and reporting. This means you can leave the sometimes time-consuming technical aspects entirely to us.

GSMA : GSMA stands for “GSM Association”. It is a global organization representing the interests of mobile telecommunications operators and other companies in the mobile ecosystem. The GSMA works on initiatives and standards to promote innovation, security, interoperability and development of the mobile communications industry worldwide.
Link to GSMA website: GSMA | GSMA

Landing Page : A landing page is a web page specially designed to receive traffic directed by a specific link, usually as part of a marketing or advertising campaign. In the context of mobile messaging, a Landing Page can be used in combination with promotional SMS messages or links sent to users to direct them to a specific web page where they can find further information, make a purchase, or fill in a form, for example.

Marketingcible MarketingCible is our SaaS (Software as a Service) SMS platform, enabling companies to create, manage and send mobile messaging campaigns to targeted audiences. The platform offers advanced features for managing contacts, tracking campaign performance and personalizing messages for more effective communication.

MCC MNC : MCC (Mobile Country Code) and MNC (Mobile Network Code) are numerical codes used to identify countries and mobile telecommunications operators in the SS7 signaling system. The MCC indicates the country and the MNC indicates the operator. These codes are essential for the correct routing of SMS messages and calls between mobile networks.

MMS : MMS (Multimedia Messaging Service) is a mobile messaging service that lets you send messages containing multimedia content, such as images.

Mobile Originated (MO) : Mobile Originated (MO) refers to messages that are initiated and sent by users from their mobile devices to a recipient or messaging platform. For example, when users send SMS messages to a company to sign up for a service or respond to a campaign, these are MO messages.

Mobile Terminated (MT) : Mobile Terminated (MT) refers to messages that are sent from a platform or server to users’ mobile devices. This includes promotional SMS, notifications and other messages received by recipients.

One-Time Password: A One-Time Password (OTP) is a randomly generated security code sent to a user by SMS to verify their identity during a connection or transaction. OTPs are used to reinforce security by adding an extra layer of authentication.

Push notifications : Push notifications are short, instant messages sent from a mobile application to a user’s device. These notifications enable applications to communicate important information, updates, alerts or reminders directly to the phone screen, even when the application is not active.

Short code : A short code is a short telephone number, usually 4 to 6 digits in length, used for mobile messaging purposes. Short numbers are easy to remember and are often used by companies for marketing campaigns, surveys, competitions or to provide fast information and services to customers.

Dedicated short number : A dedicated short number is a short number assigned exclusively to a single company or organization. Unlike shared short numbers, where several companies use the same number, a dedicated short number offers greater personalization and stronger brand identity in customer communications.

Virtual mobile number or long mobile number (VLN) : A virtual mobile number, also known as a long mobile number (VLN), is a cell phone number that is not linked to a physical SIM card. Instead of being associated with a specific mobile device, a VLN is hosted in the cloud or on a server and can be used to manage communications via applications or automated systems.

OACD or Sender ID: OACD (Operational and Commercial Documentation) is a document used in the mobile messaging sector to provide information about the sender (Sender ID) of an SMS message. The Sender ID is the name or number that appears on the recipient’s phone as the sender of the message. It is important to comply with regulations and best practices concerning the use of the Sender ID to avoid being considered a spammer.

Operator : A mobile telecommunications operator is a company that provides wireless communication services, such as calls, SMS, data and other mobile services, to its subscribers. Operators manage the mobile networks and infrastructures that enable connectivity between mobile devices.

Opt-in : Opt-in refers to the prior consent given by a user to receive marketing messages or notifications from a company or application. When a user registers or explicitly agrees to receive communications, they are opt-in, which means they have authorized the company to send them messages.

Opt-out : Opt-out is the process by which a user can choose to unsubscribe or no longer receive marketing messages or notifications from a company. When a user asks to be removed from a mailing list or to no longer receive communications, they are opt-out, meaning they no longer wish to receive messages.

Person to Person (P2P) : Person to Person (P2P) refers to two-way communication between individuals via SMS messages. This includes SMS exchanges between mobile users, for example when sending personal messages to friends, family or colleagues.

Portal Portal is the name given to our interface for customers using our mobile messaging API. Portal lets you manage your messaging campaigns, track statistics, access reports and use our solution’s features in a user-friendly, intuitive way.

Rich Communication Services (RCS) : Rich Communication Services (RCS) are an evolution of traditional SMS that enable users to take advantage of advanced functionalities when exchanging messages. RCS enables the inclusion of multimedia elements such as images, videos, interactive buttons, group messages and read confirmations. The result is a richer, more interactive messaging experience, similar to that of instant messaging applications.

GDPR : The GDPR (General Data Protection Regulation) is a European Union regulation on data protection and privacy for EU citizens. It came into force on May 25, 2018. The RGPD aims to strengthen and unify the rules on personal data protection, as well as to give individuals greater control over their data. Companies must comply with the RGPD when collecting, processing and storing personal data of EU residents.

SaaS : SaaS (software as a service) is a software distribution model where applications are hosted and managed by a third-party provider, and accessed by users via the Internet. In the context of mobile messaging, a SaaS SMS platform gives users access to a complete solution without the need to install or manage software locally.

SFTP : SFTP is a secure file transfer protocol for the Internet. It enables encrypted data transfer between a client and a remote server, offering greater security than traditional FTP.

SMPP : SMPP is a communication protocol used in the mobile messaging industry to exchange SMS messages between a messaging server and telecom operator equipment. It is widely used for sending bulk SMS messages, and allows more advanced control over the messaging process.

SMS : SMS (Short Message Service) is a messaging service enabling the exchange of short text messages between mobile devices. SMS is widely used for personal and business communications, including notifications, alerts, confirmations and marketing campaigns.

Rich SMS : Rich SMS, also known as SMS with link, is an SMS containing a hypertext link to a specific landing page or web page. Recipients can click on the link to access additional content, promotions, forms or detailed information.

Certified SMS : Certified SMS is a service that indicates that the SMS has been sent from a reliable and trusted source, usually by providing proof of sending and delivery of the message. It is often used for official or legal communications in Spain.

Concatenated SMS : Concatenated SMS are SMS messages that exceed the standard 160-character limit. To send longer messages, concatenated SMS break the content into several parts (segments) and automatically assemble them on the recipient’s phone to display a single, continuous message.

Stop SMS : “Stop SMS” is a term used for the unsubscribe mechanism of mobile messaging services. When recipients no longer wish to receive messages, they can reply to the message with “STOP” or any other keyword indicated by the sender to unsubscribe from the mailing list.

Unicode : Unicode is a computer standard that assigns a unique numerical identifier (dot code) to every character, symbol and emoji in all the world’s languages and writing systems. In the context of mobile messaging, the use of Unicode makes it possible to send SMS messages with special characters, non-Latin alphabets and emojis for more diversified, multilingual communication.

User Data Header (UDH) : The User Data Header (UDH) is a special section in SMS messages that contains control information and specific parameters. The UDH is used for advanced functions such as sending concatenated SMS messages, indicating message priority, customizing the display, etc.

USSD : USSD is an interactive communication protocol used to exchange information between a mobile device and a server. Unlike SMS, USSD enables real-time interaction and two-way communication. It is commonly used for services such as balance inquiries, prepaid credit top-ups and other interactive applications via short codes (such as *XXX#).

Value Added Service (VAS) : Value Added Services (VAS) are additional services offered to cell phone subscribers over and above basic services such as calls, SMS and data. These services can include multimedia content, subscriptions to premium services, games, alerts, location-based services and more. VAS are often charged in addition to the standard mobile subscription fees.

Voice Message Service (VMS) : Voice Message Service (VMS) is a solution that lets you send mass voice messages to a large audience directly to their answering machine, without disturbing them.