Increase efficiency with automatic SMS
The benefits of automatic SMS for your business
Automatic SMS lets you instantly reach a large audience. With a 98% average opening rateIt’s an ideal tool for flash promotions, event announcements or urgent alerts.
This reactivity makes SMS an essential communication channel for marketing actions requiring a rapid response, or for urgent information (code, weather alert or delivery information). This system uses triggers, or triggersto automatically send SMS messages at the right moment, offering instant, personalized communication.
By automating your SMS campaigns, your messages are sent at the right time, to the right recipient, with the exact content you’ve defined. Thanks to scheduling and automated triggers, you can send messages on a large scale, without having to worry about manual input or individual dispatch. This allows your teams to concentrate on higher value-added tasks, such as analyzing campaign performance or optimizing customer relations. This reliability reinforces the c onfidence of your customers and enhances your company’s professional image.
Automate your text messaging with ease.
Automatic SMS: a practical configuration guide
Concrete examples of automated SMS use
E-commerce: order tracking and promotions
Visit online stores use SMS to inform their customers at every stage of their order. This includes purchase confirmations, shipment notifications and more. relaunching abandoned shopping baskets. These automated messages, known as transactional SMS, enhance the customer experience. and boost sales by maintaining regular contact with buyers. What's more, targeted SMS promotions also increase conversion rates.
Health: reminders and patient follow-up
In the medical sectorAutomatic SMS messages are used to remind patients of appointments, inform them of treatment availability or notify them of test results. This reduces missed appointments and improves patient satisfaction.
These are just a few examples of the many possibilities offered by automated SMS. Each sector can adapt this technology to its own specific needs to improve communication and efficiency.
Why do automated SMS messages improve your strategy?
Personalized, automated SMS messages considerably strengthen customer relations. By sending relevant messages at the right time, you show your customers that you understand their needs and care about their experience. This targeted approach naturally increases response and interaction rates, creating a richer dialogue with your audience.
One of the major advantages of automatic SMS is its ability to maintain constant communication, even outside office hours. Whether you need to confirm an order placed late at night or send an appointment reminder early in the morning, your company remains present and responsive at all times. This constant availability reinforces customer confidence and enhances their overall satisfaction.
Automated SMS platforms generally offer powerful analysis tools that enable you to track the effectiveness of your campaigns in real time. You can measure :
- Opening rates
- Click-through rates on included links
- The best times to get involved
This valuable data enables you to adjust your strategies, optimize your messages and continually improve your results.
Write short, engaging messages
Conciseness is the key to an effective SMS. To optimize your messages, we recommend limiting them to 160 characters to avoid splitting them up. Get straight to the point with a clear, direct message. Try to include a clear, easy-to-follow call-to-action (CTA). Use emojis sparingly to add a touch of personality, without overdoing it.
Optimize frequency and timing
Finding the right balance in the frequency of your automatic SMS messages is essential to maintain engagement without saturating your recipients. To improve your performance, analyze data from your previous campaigns to identify the times when your customers are most receptive. We advise you to plan your tools to avoid sending SMS too early in the morning or late at night, except for urgent notifications. Try to space your messages far enough apart so as not to give the impression of spamming. Adapt the frequency to the type of message (promotions, reminders, service information, etc.).
Frequently asked questions
Yes, automatic SMS is compatible with all cell phones capable of receiving standard SMS messages, whether they’re smartphones or more basic phones. That’s one of the great advantages of this technology: its universality.
The minimum data required is usually a cell phone number. However, the more information you have (purchase history, preferences, etc.), the more you’ll be able to personalize and target your messages. Always make sure you comply with current regulations on the protection of personal data, such as the RGPD in Europe.
Most automatic SMS platforms offer the option of modifying or cancelling scheduled messages until they are actually sent. Check the specific features of our tool to see what options are available. If you have specific questions about your sending tool, don’t hesitate to contact us for advice tailored to your situation.
To avoid being considered as spam :
- Always obtain the explicit consent of your contacts before sending them SMS messages.
- Send only relevant content with reasonable frequency
- Personalize your messages to show their added value.
By following these recommendations, you’ll considerably increase the chances that your SMS messages will be well received and won’t be considered spam. The key is to always choose quality over quantity, while respecting the preferences and privacy of your recipients.