Welcome messages and offers
A new customer passes through your store’s checkout and a customer account is created for them so that they can be credited each time they visit the store? A customer has just created an online account and made a purchase on your website?
A welcome message at this stage can leave a positive impression on your customers. From the moment the customer enters your store and makes a purchase, you’ve already begun to build a relationship of trust with them. To maintain this relationship and engage your customer right from the start, there’s nothing like an SMS to welcome them and offer them a discount, for example.
Such a message should be warm, informative and reflect the personality of your sign, brand or company.
“Welcome to ETS EXEMPLE! Take advantage of a 10% discount on your next purchase with the code BIENVENUE on our website. STOP 36180.”
This example proposes a code for a discount. It’s a way of encouraging your new customer to come back and place an order on your site or in your store.
Promotions based on the year's events
The calendar is a marker of marketing opportunities. If your company has already identified the key dates of the year on which you can communicate, as they relate to your areas of activity, use them for your SMS messages too. These key dates are often grouped together in a marketing calendar .
Running promotions at certain times of the year, such as holidays, seasonal changes or special events, is a good way of capturing customers’ attention. Not least because you’ll be highlighting categories of products or services in line with your customers’ interests at a specific moment in time.
Take the example of a florist or chocolatier on Mother’s Day. This is an important date, and sending an SMS to attract your customers to your store is sure to hit the bull’s eye. Are you a hairdresser or a ready-to-wear boutique? Use the festive season to promote your products and services.
“Celebrate the end of the year in style! Take advantage of a 20% discount on the entire store on presentation of this SMS until 31/12. STOP 36180.”
Announcing a new product
Does your company have a brand new product or service? Announce it to your customers by SMS! It’s a powerful strategy for generating excitement and encouraging initial sales.
Your message should remain concise and eye-catching as usual, while highlighting the product’s unique features and a special offer for its launch, if possible of course.
The idea here is to create a sense of exclusivity and urgency to encourage customers to act quickly.
“Discover our new silent vacuum cleaner! 10% discount on all orders before 01/05. Visit our website: tinyurl.fr STOP 36180 “
In this example of a message, all the necessary information is present, encouraging immediate action thanks to the limited-time offer. It is also an enhanced SMS. A message in which a URL can be integrated. Handy if you want to link to the product page on your website.
SMS to build customer loyalty
When it comes to building customer loyalty, SMS is taking center stage. These messages can be used to send reminders, personalized offers or even thank-you messages.
By reaching customers directly on their mobiles, these messages remind them of the benefits of doing business with you. What’s more, personalizing your communication by using your recipient’s first and/or last name is a real plus: your customer will feel involved and valued.
“Hello Lea! As a privileged customer, receive 15% off your next purchase by presenting this SMS. Valid until 31/05. STOP 36180.”
The aim of this message is to target existing customers with exclusive offers to increase the chances of repurchase by highlighting the fact that they are loyal customers.
Birthday messages
Personalizing communications with your customers is an essential part of strengthening your relationship with them. A perfect example of how your company cares about its customers is to wish them a happy birthday on their special day.
A message of this type could include a specific offer or a gift to be obtained in-store, for example.
“Happy birthday Emma! To celebrate this special day, get 20% off your next in-store purchase. Make the most of it! STOP 36180 “
A warm, festive SMS that encourages customers to interact with your brand.
Invite to events by SMS
If your company is organizing an event, SMS invitations are an excellent solution. As we explained above, it’s a fast and direct way of informing recipients.
With a rich SMS, you could offer a way to sign up with a link in your message. At the same time, you could increase the response rate to your invitation. Recipients could open this link and land on a web page commonly referred to as a “landing page”. landing page “with a registration form.
“Join us for our reading evening on May 3 at EXEMPLE! Confirm your attendance: tinyurl.fr Discover books in a different light. STOP 36180 “
Send out customer satisfaction surveys
As with SMS invitations to events, satisfaction surveys using this method can achieve a higher participation rate. The direct, succinct format of the message will encourage recipients to respond almost immediately.
Once again, the usefulness of a link integrated into your text message makes perfect sense. Take a look at the example below:
“Your opinion matters to us! Help us improve our service by completing this short survey: tinyurl.fr Thank you for your time. STOP 36180 “
With such SMS messages, you show your customers that their opinion is taken into account and is important to your company. This encourages them to become more involved with your brand.
Alert on flash sales
Whatever flash offer you have in place, SMS alerts encourage rapid customer engagement. These messages often bring a sense of urgency that will encourage consumers to act quickly.
To do this, we need to clearly communicate the ephemeral nature of the offer and encourage immediate action.
“Flash sale! 40% off our entire online store until midnight only! Hurry, it’s this way: tinyurl.fr STOP 36180 “
This message takes up the elements mentioned above: urgency and incitement to action by proposing a promotion with an expiry date.
Confirmation messages
Has your customer ordered a product or service from your website? Or is it a patient who has made an appointment for a consultation? In all cases, send them a message to confirm their purchase or appointment.
It’s an excellent way of enhancing the value of your customers and reinforcing their loyalty to your brand or company. It’s also a way of reassuring the recipient that their order or appointment has been taken into account.
“Thank you Simon! We have received your order and would like to thank you for it. You can follow its progress here: tinyurl.fr See you soon! STOP 36180 “
Informational SMS messages
Are the opening hours of your store or business subject to change due to public holidays or exceptional closures? Or do they remain unchanged in spite of this? Giving your customers a heads-up will keep them informed, and attract them into your store if you’re open on a particular day. And SMS is the perfect tool for this.
“Hello LĂ©o, your EXEMPLE store will be open this December 31 from 9 am to 7 pm. Got a last-minute errand? Come and visit us! STOP 36180 ”
Ready to launch your first SMS marketing campaign?
You’re now armed with a wide variety of messages for your SMS campaigns. These will enable you to target specific sales objectives. From welcoming new customers to stimulating rapid response with flash sales.
The use of these messages, which you can customize to your own taste, can significantly boost customer engagement and thus improve conversion rates.
If you’d like some advice on how to set up SMS messaging, contact us atWe’ll be happy to guide you. And to find out more about conversational messaging, read our white paper on the subject.
